Playbook · Shopify & DTC

31 pages · PDF · Instant download

The Shopify & DTC Playbook

owning the customer relationship from day one.

Buy the playbook · $89One-time. Yours forever.

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31 pages · 5 parts

Why a playbook, not a course

No 6-hour video course. No fluff. Just the decisions, in order.

Courses make you watch. A playbook makes you move. Every part ends with the exact next action and the number you're aiming for, so you close the file and go build, not binge and forget.

60 minTo read cover to cover

1 weekendTo make the first move

The outcome

A working shopify store, optimized product pages, a working checkout, an email-capture system, the first paid traffic test, and a clear 12–24 month ladder for growing dtc revenue.

Is this for you

Who this is for. And who it is not.

For+

+Marketplace sellers ready to graduate, on amazon or etsy you rent customers, on your own store you own them.

+Founders with an existing audience or email list ready to launch direct.

+Someone with capital for both inventory and customer acquisition, and the patience for a 12–24 month build.

Not for−

−Anyone with zero audience, zero email list, and no clear traffic plan, better path: amazon or etsy first, then graduate.

−Founders unwilling to learn paid ads fundamentals, dtc at scale runs on paid traffic.

−People looking for the simplest income stream, dtc is the most demanding category in the catalog.

What's inside

Five parts. The whole journey.

Part 01

Foundations

Why dtc, shopify and alternatives (and why one wins), the dtc founder's mindset

Part 02

Setting up the store

Picking the right theme, product pages that convert, checkout and the abandoned-cart flow

Part 03

Traffic and acquisition

The four traffic sources of dtc, customer acquisition cost math, the first 100 customers

Part 04

Retention and aov

Why retention is the leverage, increasing average order value, email and sms for retention

Part 05

Operations and scaling

Inventory and fulfillment, scaling the brand, and the 24-month arc

Two ways in

Buy the playbook. Or join and get them all.

This playbook$89one-time

+The 31-page playbook, PDF, yours forever

+Free quarterly updates

+30-day refund, no questions

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Best value

The Complete Library$397one-time

+All 12 playbooks, including this one, plus every future release

+Free quarterly updates to every playbook

+A one-time payment, yours to keep

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The honest comparison

Why builders pick the playbook.

$1,200
video course

Free
YouTube

The Playbook

$89

Start-to-finish system

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Real numbers & thresholds

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Fill-in templates

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Read in one sitting

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Free quarterly updates

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Others in the catalog.

All twelve →

Owning the customer relationship from day one.

Start this weekend. Read it in a sitting, make the first move by Sunday, and build from there.

Buy the playbook · $89 Get the library · $397

Instant download · Secure Stripe checkout · 30-day money-back guarantee