Playbook · Paid Ads

27 pages · PDF · Instant download

The Paid Ads Playbook

meta and google ads for small business owners.

Buy the playbook · $89One-time. Yours forever.

✓ Instant download✓ Secure Stripe checkout✓ 30-day refund

27 pages · 5 parts

Why a playbook, not a course

No 6-hour video course. No fluff. Just the decisions, in order.

Courses make you watch. A playbook makes you move. Every part ends with the exact next action and the number you're aiming for, so you close the file and go build, not binge and forget.

30 minTo read cover to cover

1 weekendTo make the first move

The outcome

A first campaign run with discipline: one platform mastered, conversion tracking working, the four numbers watched weekly, and the three traps that bleed small business owners avoided.

Is this for you

Who this is for. And who it is not.

For+

+Business owners with a product or service already producing some organic sales, ads amplify what works, they don't create demand.

+Anyone with $500–$5,000/month to spend, who can treat month one as tuition.

+Someone running fba, etsy, digital products, or services who's never run paid ads and wants the right starting point.

Not for−

−Anyone whose product hasn't produced any organic sales yet, ads on a broken offer lose money faster, not slower.

−Business owners without working conversion tracking, without it, you can't tell if ads are profitable.

−People looking for a million-dollar media-buying course, at this budget the math is different, and most paid-ads content online is wrong for you.

What's inside

Five parts. The whole journey.

Part 01

Foundations

When you should and shouldn't run paid ads, picking your platform, budget reality

Part 02

The first campaign

Conversion tracking, your first meta campaign, your first google search campaign, etsy and amazon internal ads

Part 03

Reading the data

The four numbers that matter, the 14-day learning phase

Part 04

Optimization and scaling

The weekly optimization routine, creative refresh, retargeting

Part 05

Avoiding the traps

The three traps that bleed small business owners, when to hire a media buyer

Two ways in

Buy the playbook. Or join and get them all.

This playbook$89one-time

+The 27-page playbook, PDF, yours forever

+Free quarterly updates

+30-day refund, no questions

Buy the playbook →

Best value

The Complete Library$397one-time

+All 12 playbooks, including this one, plus every future release

+Free quarterly updates to every playbook

+A one-time payment, yours to keep

Get the library →

The honest comparison

Why builders pick the playbook.

$1,200
video course

Free
YouTube

The Playbook

$89

Start-to-finish system

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Real numbers & thresholds

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Fill-in templates

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Read in one sitting

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Free quarterly updates

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Others in the catalog.

All twelve →

Meta and google ads for small business owners.

Start this weekend. Read it in a sitting, make the first move by Sunday, and build from there.

Buy the playbook · $89 Get the library · $397

Instant download · Secure Stripe checkout · 30-day money-back guarantee